The digital marketing and advertising industry is facing numerous challenges. The rise in popularity of adblockers highlights the sentiment of consumers, viewing digital ads as a nuisance and invasive. Then you have the issue of unreliable metrics, with recent studies showing that ads only reach a small % of their target audience, and the rest made up of fake or accidental clicks.
The digital industry is facing a number of challenges. The rising popularity of adblockers highlights the way in which consumers see advertising as an annoyance. Then there’s the issue of metrics that just fail to add up - click fraud hides the fact that advertising campaigns are reaching a small percentage of the intended target audience.
The fastest growing segment in marketing, influencer marketing, has become a big talking point in 2017.The fastest growing segment in marketing, influencer marketing, has become a big talking point in 2017.
Influencer marketing is one of 2017’s hottest topics, and one of the fastest growing segments in marketing. It has been proven that influencer marketing offers a much higher return than conventional media channels. This does not come as a surprise though, as the new stars of social media, the so-called influencers, have an important impact on the purchasing decisions of their followers.
London, 25th January, 2017- blogfoster, Europe´s technology leader in blog and influencer marketing automation from Germany is officially launching its services in the United Kingdom on 26th January. The Berlin based technology company, founded in 2013, has built a scalable technology to help professional bloggers and social media influencers analyse, manage and effectively monetise their reach by matching them with relevant brands and advertisers.
yabeo Capital and all previous investors, including Axel Springer Plug and Play, VC Fund Technology managed by IBB Beteiligungsgesellschaft and Nils F. Gläser (entrepreneur and business angel), continue to invest in the fast-growing tech start-up for blog and influencer marketing.