blogfoster Insights is an analytical tool developed by blogfoster that collects certain data from your channels (blog, Instagram, Youtube and more). You can view this data in your Account under the menu item Insights.
In the context of the new data protection regulation blogs take on a special role with regards to blogfoster Insights. For this reason, we have divided the answers into insights for blogs and insights for social media channels in the following FAQ.
blogfoster Insights for Blogs Version 2 (Google Analytics Integration)
In order to run successful campaigns, we need to know in advance how many readers are visiting your blog, how many people are following your social channels and interacting with your content. This is important because only then can we offer you a fair compensation and can suggest you for suitable campaigns. So if you’re interested in applying for campaigns on blogfoster, you should integrate blogfoster insights into your blog or connect your social channels.
For the collection of statistical data for the execution of campaigns, the basis of Art. 6 para. 1 lit. b) GDPR data required for contract purposes or on the basis of legitimate interests acc. Art. 6 para. 1 lit. f. DSGVO for efficient and effective operation of our business operations.
We do not pass on data unauthorized to third parties. For the execution of campaigns, we only pass on the total reach of your blog or your social channels to the brand. The disclosure of this information is necessary to make a decision for the campaign participation of an influencer.
We use Amazon Web Services to run blogfoster Insights. The entire system and the data are processed and stored in a German computer center in Frankfurt. Since Amazon Web Services acts as a data verifier, we have a data processing agreement with the service partner.
No. blogfoster Insights does not process or store personal data which would allow identification of website visitors, such as name, address, etc. We only receive anonymized data like the overall number of visits or follwoers.
For blogfoster Insights: No. We do not collect any personally identifiable information from your Google Analytics account. However, you need to know if you need a cookie opt-in for your Google Analytics integration on your blog.
blogfoster Insights for Blogs Version 1 (bis November 2019)
We offer a data processing contract. The data processing contract is automatically part of the googleanalytics terms and conditions for influencers. On this page you can view the data processing contract: data-processing . If you create an account on blogfoster and accept the terms and conditions, you have a data processing contract with blogfoster.